According to Forrester Research this is true for a 60-second video:
“A picture is worth a thousand words…but a video is worth 1.8 million words”
Trying to describe a product or a service in a lot of words can be very tedious. It can also leave users with many questions. When you use video on your website, whether its to showcase a product, explain your services, or to show how something works, a visual is always the best way to get your viewers towards that next step – the commitment.
Here’s a few other reasons why you should use videos on your web sites:
- Increase engagement by 10-20%
- More interesting than reading long pages of text
- Gives a clearer picture of your product or service
- Appeals to the senses
- Creates a certain mood
- Quickly deliver your message
- Drive traffic to your website
- Gives your company a personality
- Stand out from your competition
- Be remembered
Different businesses use videos in unique ways, for example:
Businesses with services and consulting:
- Show staff in action with clients
- Show how you create solutions for your clients
Businesses with physical or digital products:
- Show people using your product(s)
- Show how great life is when using your product so they can experience the “act” itself
- Show your product IN ACTION
Experiences (Travel, Events)
- Create a sense of excitement if the client participates
- Create an entire storyline or experience by showing people having a great time
Restaurants, Hotels, Stores
- Create a desire to WANT to visit your physical location
- Focus heavily on your location, what it has to offer, create a sense of enjoyment
- For restaurants, appeal to the senses, show your food!
What kind of video will YOU create?