According to Forrester Research this is true for a 60-second video:

“A picture is worth a thousand words…but a video is worth 1.8 million words”

Trying to describe a product or a service in a lot of words can be very tedious.   It can also leave users with many questions.    When you use video on your website, whether its to showcase a product, explain your services, or to show how something works, a visual is always the best way to get your viewers towards that next step – the commitment. 

Here’s a few other reasons why you should use videos on your web sites:

  • Increase engagement by 10-20%
  • More interesting than reading long pages of text
  • Gives a clearer picture of your product or service
  • Appeals to the senses
  • Creates a certain mood
  • Quickly deliver your message
  • Drive traffic to your website
  • Gives your company a personality
  • Stand out from your competition
  • Be remembered


Different businesses use videos in unique ways, for example:

Businesses with services and consulting:

  • Show staff in action with clients
  • Show how you create solutions for your clients


Businesses with physical or digital products:

  • Show people using your product(s)
  • Show how great life is when using your product so they can experience the “act” itself
  • Show your product IN ACTION


Experiences (Travel, Events)

  • Create a sense of excitement if the client participates
  • Create an entire storyline or experience by showing people having a great time


Restaurants, Hotels, Stores

  • Create a desire to WANT to visit your physical location
  • Focus heavily on your location, what it has to offer, create a sense of enjoyment
  • For restaurants, appeal to the senses, show your food!


What kind of video will YOU create?