A call-to-action, or CTA, is an advertising and marketing term which refers to to a piece of content, (an image, a button or a line of text, a link, or a form), which prompts users to perform a direct action on your website.
A call to action is a great way to get users to engage with you. Call to actions should be used throughout your site and in different formats. Call to actions can be attractive and tempting with the right offer. CTA’s lead your web clients to take action.
In order to make your Call To Action campaigns successful, you will need to decide what kind of action you would like your web visitors to take. I have broken down the six types of Call To Actions that can be taken on a web site:
How to Create an Enticing Call To Action:
Using these methods should get your call to actions to be easily spotted, and hopefully your users will engage with you. If one method doesn’t work, change it around and test to see what will work for you and your company offers.