Psychology of Color in a Logo – Blue Colors on the blue side of the spectrum are known as “cool” colors, blue included. Blue is associated with the sky and the ocean, which both evoke feelings of tranquility and security. When you think of blue,

Psychology of Color in a Logo – Purple Purple originates back to one of the few colors that you could barely see back in the old days.   The reason was that it was one of the most expensive colors to produce, from rare plants and