Are your Clients Confused? The 4-6 second rule

blog-clients-getting-confused
Does any of these sound familiar?    

1)You get to a website, scroll down for about a second and you’re like “what?”  What does this company even do?

2)You get to a website and you were just looking for a simple piece of information and it wasn’t there?

Very common.   Did you know the average use will not stay on a website for more than 4-6 seconds if they cannot find what they are looking for.   Instead, they will head right back out and go to the next website.   There goes another potential client!

How Do You Solve This?

A good homepage of any website should state the following 4 things in a CLEAR and easy to understand manor.

1)WHO AM I?

2)WHAT DO I DO?

3)WHAT CAN SOMEONE DO ON MY WEBSITE?

4)WHY SHOULD SOMEONE DO BUSINESS WITH ME?

Lets’ go through these a bit more. 

1)Who am I?

First of all, make sure your Logo is on every single page of your site and its clear and easy to see.  Second, you should have a tagline in a visible area.   This acts as a “teaser” to your information.   A good heading or a quick paragraph on a main area on your homepage is a good idea as well.

2)What Do I Do?

Make sure your visitor CLEARLY understands what your company does, whether its a service or a product.  Make sure its written in a clear and easy to understand fashion.  Sometimes companies try to get so fancy with their wording that a user may not even understand what it is they do.   A photo would be a great idea in a case like this.

3)What Can Someone Do on My Site?

State your objectives, goals, and what you expect someone to accomplish from your web site.   Icons and quick bullet points can be great to break up a lot of wording if you have different reasons and expectations for someone visiting your site.

4)Why Do Business With Me?

State your uniqueness and why you are a great choice for them.  And it is VERY important that you try and be unique here.  For example, every site will say “Great client service”.   Tell them WHY.  Dive deeper into letting them know why they should pick you above your competitor.   This section can also be broken down with small images and text, or a timeline, try to keep writing to a minimum and get right to the point.

Having these four items clearly stated on your home page is a sure win to letting clients know exactly what they came to your site to know in the first place.   Please feel free to share this article and if you have any questions, feel free to email me at lee@nexgraphics.com

 

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